Hello. I'm Aaron Kraus.
In the 15 years I've worked as a designer I’ve had my name attached to many titles—Creative Lead, Creative Director, Art Director, UI Designer, Senior Design Consultant, User Experience Designer—and while each title meant something to someone, none are terribly transparent or self-evident. So, let's just stick with designer and get to talking about what I do.
What I Do
I create compelling designs and exceptional experiences that truly satisfy the people who pay me. More specifically: I listen, ask questions, explore ideas, craft solutions, and deliver an experience that meets my clients’ expectations of quality, vision, and value.
How I Do It
I encourage productive collaboration and strive to actively lead ideation, design, and production. I mindfully balance user experience and design principles and make sure requirements and deadlines are communicated clearly and met promptly.
Who I've Done It For
I have worked for agencies, agencies within companies, and as an independent designer; serving a variety of markets and audiences, delivering in pretty much every medium imaginable.